My reasons for bringing my camera with me every day, is that I love taking you to amazing places. If you’re as passionate with your camera as I am, I know that is your main reason as well. Your hooked! You love it! Seeing extraordinary things through the lens of your camera is what makes you tick. I get it! However, to be able to spend a lot of time doing what we love, we have to make money. We have to eat, live, take care of our bills, you know..Most of us have to make money. It’s part of life, and should be fun. At least that’s always been my philosophy. In fact, I’ve never had a job I didn’t like.
Maybe you’re fine with just taking photos for fun, on your free time, while having another 9-5 job. That’s fine. In fact, that’s great for you! If that is what you want. Maybe this idea isn’t worth much to you. If you, however, want to start making money of your passion – this idea is for YOU!
It is really simple actually. I am 100% sure you’ve heard it before. First impression last. This is true in all areas of our business. (If we want to make money out of our passion. Photography, or something else, it should be treated as a business.) Making a great impression, the first time people encounter you, and your work, is critical. Your online presence is really important. I spend an average of 3-5 hours/day on my online presence, however, this post is not only about that.
People are overwhelmed with information. You have to stand out. For the past five years I’ve been experimenting with different ways of marketing. I believe in choosing a few things, that works for you. We are all different. You have to find your own ”voice”.
What works for me is;
- My online presence; My Art Gallery, Blog, Facebook, Instagram, Twitter (I don’t use any other platforms for the moment.)
- Going to local events, either as a guest, or sponsor. (Donating things to fundraisers is a great way to get attention to your work.)
- UNIQUE BUSINESS CARDS.
This post is about the last thing on my list; business cards. I don’t suggest printing main stream business cards, in huge amounts, and pester your surrounding with them. That’s a big NO, NO! I suggest standing out. Create a piece of art. Spend a little bit of money, on a small amount of luxury cards. It is worth the investment! When, and if, you choose to give out your business card, you want the receiver to feel like a winner! Don’t we all desire to feel like winners, deep inside? Dedicate some time to create something that you can stand for. If you don’t feel comfortable doing it yourself, hire someone to do it. It is worth the investment!
The first couple of years after I’d decided that I needed business cards, I printed, and handed out thousands, literally. It kind of worked..but not really. Nowadays I hand out a few every week. Most of the business cards I hand out, create a sale from my gallery. I am not a sales person. I am not shy in any way, but I’m not great at small talk. I prefer talking when I have something important to say, and only if I believe it would interest the person I talk to. Otherwise I keep my thoughts to myself. (Since you are here, I believe you are interested! Right?) I believe in what I do. I want to inspire people with my photos. I want to take them to places they haven’t experienced yet. I want to evoke pleasurable feelings, whether it’s peace, excitement, gratitude, wonder, energy, or a sense of something else. I want to give something unique. If I hand YOU one of my business cards, it’s because I think you are unique. I want you to feel that.
This morning it was time for me to order some new business cards, that’s what inspired me to write this post. I ordered square shaped, thick, glossy business cards. They have my information+ a photo of me, on the front side, and a photo in black and white of the Budweiser Clydesdales on the other side. The odd shape, not the usual business cards shape, gets attention. So does the thickness of the cards. The photo of me, on the front side, is taken by Alessandro Rizzoli, a professional photographer, who’s work I admire.
Everyone is familiar with the Budweiser Clydesdales, the photo on the backside. Familiarity, and uniqueness is a great combination. The photo is black and white, (showing some of my artistic skills,) and the horses are galloping full speed towards the viewer. The action in the photo, inspires action. (I’ve sold this particular photo many times.) I’ve spent some times thinking about all these details.
Regular business cards might not be a deal breaker anymore, but unique ones makes a difference. I’m completely out of business cards now, and I’m excited about getting my new cards in a few days! I hope you found this post helpful. I’m here to inspire you! I get my business cards from MOO. I genuinely love their stationery, I’m happy to pass it on! Everything they make is premium, and it’s 100% satisfaction guaranteed. Give them a try! If you’re ready to create your own cards, you’ll get 10% off your first order if you click on this link, and at no cost for you, you’re supporting my next order of business cards.
Love & Light, Always
PS. If you need a photo for your business cards, or help designing them, don’t hesitate to shoot me an email at email@example.com. I’d love to help you!